Thrive - Climate-Smart Agriculture Challenge Movemeback African initiative cover image


Shell Climate-Smart Agriculture Challenge aims to identify and support top start-up and scale-up innovators who are driving the global transformation to climate-smart agriculture practices. The challenge aligns with Shell’s Powering Progress strategy and the U.N.’s Sustainable Development Goals. If your start-up or scale-up company fits with the challenge themes.

The key goal of the challenge is to identify and promote innovations that help farmers to:

  • Solutions that promote carbon sequestration and avoid emissions while improving soil health
  • Solutions to improve farm connectivity to access carbon markets and carbon financing
  • Solutions that measure and quantify soil carbon, soil health, and greenhouse gas emissions


The Climate-Smart Agriculture Challenge is open to start-ups and scale-ups located around the world


  • Pre-seed to seed stage
  • Start-ups will be screened based on:
  • Novel – is the idea fundamentally different, disruptive and unproven?
  • Valuable – could the idea create substantial new value if it works?
  • Doable – is there a plan to prove the concept quickly and affordably?
  • Relevant – is the idea relevant to the future of climate-smart agriculture?


  • Series A +
  • Proven scalability of a base business and formalized business model
  • Detailed plan outlining:
  • Marketing reach
  • Team structure
  • Key product offering


  • Up to $100,000 in funding to develop a proof of concept
  • Considered or eligible for investment from Shell Ventures if investment criteria met
  • Acceptance into the Shell GameChanger program with access to coaching and additional funding opportunities
  • Receive automatic nomination for THRIVE’s TOP 50 AgTech & FoodTech Listings
  • Potential pilot opportunities with Shell
  • Gain brand recognition through THRIVE media and brand exposure across various channels
  • Selected applicants will secure placement in THRIVE’s Accelerator Program in 2024
  • Access THRIVE’s extensive ecosystem of industry experts & receive focused startup coaching
  • Be shortlisted for future partnership opportunities with THRIVE’s network

About Thrive

THRIVE AgTech’s mission is to connect the expertise of tech companies to on-the-ground knowledge of agricultural companies, the financial backing of investors, and the entrepreneurs solving problems in the AgTech space. THRIVE unites these communities in order to drive the development and adoption of sustainable technology enhancements necessary for securing the global food demands of the future. Through its corporate open innovation program, annual seed accelerator, technology & innovation forums, and investment fund, THRIVE helps innovative technology companies disrupt, scale and lead in the global market.