Alibaba Business School - The eFounders Fellowship program Movemeback African initiative cover image


The eFounders Fellowship program provides first-hand exposure to eCommerce and digital innovations, access to business leaders across Alibaba and China, as well as an opportunity to connect with like-minded, leading entrepreneurs in your region. The fellowship is a community of passionate and successful "Champions for the New Economy" looking to inspire and create a more inclusive development model for all. The eFounders Fellowship program is jointly organized by Alibaba Business School and the United Nations Conference on Trade and Development (UNCTAD), who are implementing the Sustainable Development Goals for 2030.


They welcome entrepreneurs who are:

  • Authentic, open-minded and altruistic leaders of the 'new economy'
  • Building enterprises for long-term success, not for short-term profit
  • Mission-driven and have a strong sense of purpose, integrity, vision, and drive
  • Willing to learn and share their experiences and ideas

Class 9 enrollment criteria:

  • You MUST be a full-time founder or co-founder of an officially registered digital venture that has been in operation for at least 2 years
  • Your venture MUST be headquartered, located in or operates in one of the following countries: Kenya, Uganda, Tanzania, Ethiopia, Rwanda, Botswana, South Africa
  • You MUST provide at least 1 referral in your application (referrals from a partner/organizer/eFounders Fellow are preferred)
  • You MUST provide your official business license when requested during the application process
  • Entrepreneurs below 35 years old, female entrepreneurs, and target country locals are strongly encouraged to apply
  • Open to founders/co-founders of digital ventures from Kenya, Uganda, Tanzania, Ethiopia, Rwanda, Botswana, South Africa



  • The key factors in Alibaba’s long-term success
  • The defining moments and failures that have shaped Alibaba’s journey (including the early stages of development)
  • An understanding of Alibaba’s ecosystem

Upon graduation, participants will officially become eFounders Fellows and make formal commitments on how they will apply what they have learned and updated reporting will be done with UNCTAD and Alibaba Business School. They are also expected to advocate on eCommerce ecosystems.

As part of the programme, and post-course, UNCTAD and Alibaba Group, each in their respective areas of expertise and within their mission and mandate, assist countries where the entrepreneurs are located to create an ecommerce ecosystem enabling environment. 

About Alibaba Business School

Alibaba Business School aims to deliver training and educational programs to encourage public sector organizations to support and to nurture the development of a vibrant e-commerce ecosystem in their local markets.