Innovative Brands

Startup & High Growth

Movemeback African oppportunity location
  • Lagos , Nigeria

Jumia Group - Head of Performance Marketing Movemeback African opportunity cover image


Jumia is the leading pan-Africa e-commerce platform. With over 4,000 employees in 14 countries spanning across 6 African regions, Jumia is led by talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact for Africa. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use the platform to reach and serve their consumers. Jumia’s platforms consist of their marketplace, which connects sellers with consumers; their logistics service, which enables the shipment and delivery of packages from sellers to consumers; and their payment service, which facilitates transactions among participants active on the platform in selected markets. Through their online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery. Jumia are currently seeking an experienced digital marketer to join the team as Head of Performance Marketing.


As the new Head of Performance Marketing, you will be responsible for the development and leadership of the strategic plan and vision for digital platform development. This will include: website content, e-commerce, personalisation, testing, marketing, and digital technology. You will be required to work in partnership with the commercial team on planning and to ensure that country targets are met.



Role Responsibilities:


Project & Process Management

  • Achieve country marketing performance given business targets 
  • This includes budget allocation and monitoring to maximise return of investment per customer. With the help of the marketing mix, anticipating the business direction, considering country specifics and best practices
  • Together with commercial team, define and plan monthly sales campaign 
  • Coordinate across marketing teams (online, CRM, shop, design, PR, offline), monitoring execution and reporting on campaign performance 
  • Keep team's workflow and deadlines aligned with overall campaign goals 
  • Own event calendar, anticipate marketing planning given business strategy 
  • Execute and monitor on marketing contribution campaigns to further develop and professionalise processes
  • Anticipate and evaluate issues as they arise by working in close collaboration with the country teams and deliver plans to counter in line with business targets
  • Guide channel managers to prepare long-term channel road map for technical developments and channel improvements

Marketing Strategy 

  • Long term strategy planning: Communicate on the mission, translating business targets into a marketing plan and breaking it down into marketing KPIs to improve marketing efficiency;
  • Best practices: Ensure marketing plans and strategies are benchmarked against other countries and companies; Process & Elaboration: of marketing planning deliverables (automation, processes, planning, budgets, storyboards) and documentation (functional specifications, user manuals); 
  • Internal communication: Organise, participate and lead a monthly meeting with all stakeholders with the aim of adjusting the marketing plan and operational feedback; 
  • Growth strategy: Work in synergy with the marketing and category management team to identify new growth opportunities and ways in which to improve Jumia’s presence in Africa through the campaigns promoted

Performance Analysis (Web & Finance) 

  • Coordinate department/vertical specific reporting that will feed the marketing efficiency plan; Present post-mortem campaign efficiency to Global Head of Marketing, country MDs and other stakeholders as required; 
  • Forecast, evaluate, measure and report on marketing effectiveness and ROI; report it on a weekly basis to MD’s, the Global Head of Marketing and other Marketing Heads. 

Global Marketing Team Member & Support 

  • Actively anticipate the definition of the Marketing plan; 
  • Participate and propose potential global marketing process & strategy improvements; 
  • Act as a senior marketing advisor and business partner to the Global Head of Marketing; MDs and other PMOs; 
  • Coordinate with Global Head of Marketing by producing business analyses and benchmarks that will serve to propose tactical and strategic decisions for marketing planning.  


Key Performance Indicators  

  • Business KPIs following latest BP monitoring marketing efficiency (Cost/revenue, Cost/PC1) 
  • % growth of free traffic share to support marketing efficiency 
  • A 360° marketing and campaign plan to support customer acquisition and retention 
  • New traffic sources identified supporting growth targets 
  • Identifying and executing the potential of mobile, within the constraints of marketing efficiency Innovative ideas brought and implemented 
  • Marketing contribution campaigns successfully implemented (from planning, to reporting) 
  • Significant impact on customer experience (BR, CR, time spent, etc.) due to flawless execution of campaigns across channels (shared responsibility)


  • Bachelor's Degree and 8+ years digital marketing experience, preferably in the technology and/or marketing sector, agency experience is a plus
  • 5+ years of developing and executing successful online direct marketing programs (paid search, paid social, affiliate, display, mobile app) 
  • High-growth, early-stage marketing experience with a proven track record of scaling spend without compromising efficiency 
  • Digital marketing experience required including expertise in analytics, A/B and multivariate testing, LTV modelling, etc.
  • Experience identifying target audiences, working with customer segmentation and personalisation, and creating campaign strategies required 
  • Strong working knowledge of WordPress or related CMS, Google Analytics, Salesforce or related CRM, HubSpot or other marketing automation platform, and all social content platforms


  • A unique experience in an entrepreneurial, yet structured environment, growing at a very high rate
  • An unparalleled personal and professional growth as Jumia’s longer-term objective is to train the next generation of leaders

About Jumia Group

Jumia was founded in 2012 on the basis of a very strong belief: Internet can improve people’s lives in Africa. Observing the challenges that people face every day (poor infrastructures, bad traffic, limited choice, limited information, expensive products and services just to name a few), Jumia saw a huge opportunity to leverage Internet and use it to connect people and provide them with a solution to fulfill their daily needs. Therefore, Jumia embarked on the journey to build a company that has a very simple mission: expand your horizons.

Giving access to new services to customers: Internet has the power to transform everyone’s life. This is all possible because people connect to the Jumia platform to access services and products they need, in an environment that they have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience.

Enabling African companies to grow: Hundred of thousands local African companies are making business on Jumia every day. Jumia are taking the entire economy online and enabling small, medium and large African companies to find new customers and serve them in a new way.

Creating sustainable impact for Africa: Internet also opens new horizons for African talents. Jumia are creating new jobs – directly and indirectly, new skills which did not exist before on the continent. Internet allows Jumia to empower a new generation to build their life and make their countries better.

Founded in 2012, Jumia has created a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds.