Innovative Brands

Startup & High Growth

Movemeback African oppportunity location
  • Accra Ghana

Jumia Ghana - Head of Planning & Performance, Ghana Movemeback African opportunity cover image


Jumia is the leading eCommerce player in Africa. Founded in 2012 in Nigeria, Jumia's mission is to relentlessly build the most effortless and reliable online shopping environment providing consumers with the widest range of genuine products at low prices. Jumia is part of Jumia Group, a leading global incubator of startups specialised in e-commerce. Jumia Group is Africa's leading internet firm, with 4,000+ employees in over 20 African countries and huge successes such as Jumia.com, Jumia Market, Jumia Food, Jumia House and Jumia Travel. It is led by talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom, Orange, Axa, Goldman Sachs and Rocket Internet. Jumia's eCommerce platform is built around a marketplace encompassing Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and sellers to connect and transact. Jumia Logistics enables the delivery of millions of packages through Jumia's network of local partners, whilst JumiaPay facilitates the payments of online transactions for Jumia's ecosystem. Jumia are committed to creating sustainable impact in Africa. With over 1 billion people and 500 million internet users in Africa, Jumia believes that ecommerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live. eCommerce also creates new opportunities for SMEs to grow and job opportunities for a new generation to thrive. Jumia are seeking a passionate and creative leader to join their team in Ghana.


As the new Head of Performance & Planning, you will manage and coordinate high impact activity and projects across all functions - Commercial, Marketing, Operations and Jumia Services, the aim of which will be to drive exceptional and profitable usage growth. Reporting directly to the country CEO, you will be a key contributor to Jumia Ghana's success - through the delivery of a profitable and sustainable Jumia with world-class customer experience. In addition, you will play a role in ensuring that Jumia becomes the most beloved shopping destination for Africans.


The Planning & Performance function at Jumia is responsible for anticipating and structuring the planning & performance activities in-country. They are a cross functional team delivering what is right for the country agnostic of function or agenda. The role emcompasses eight clearly defined dimensions:

  • Steering country on full PnL to profitability across GP1, GP2 & GP3
  • Producing and owning monthly / weekly performance planning
  • Constantly refining and improving approach to deliver on budget and vision
  • Preparing mid month and monthly performance reviews
  • Launching, implementing and monitoring performance steering actions across Marketing, Commercial, Operations and Jumia Services
  • Lead performance steering and execution of Tier 1 events in country



Role Responsibilities:



  • Defining and monitoring monthly performance and full P&L, identifying and conducting root cause analysis on deviations to ensure all departments are aligned with the expected trajectory
  • Leading the definition and implementation of performance steering actions to drive the profitable usage of Jumia
  • Providing weekly visibility of key deviations versus Business Plan for the country
  • Monthly assessment of the deviation versus Jumia Services SLA (Service Level Agreement) to avoid any extra costs due to lack of planning and accuracy
  • Leading the Tier 1 event execution across functions locally
  • Launching, implementing and monitoring performance steering actions across marketing/commercial/ops and Jumia Services



Background and technical skills:

  • Top Business / Engineering Schools and Universities
  • 5 years experience
  • Significant experience in ecommerce, management consulting, venture capital, company creation or category management (retail) would be appreciated
  • Proficiency in MS Office and Excel (VBA would be a plus)
  • Ability to analyse large data sets to make strategic decisions


Personal traits & characteristics:

  • Ability to execute cross functional performance plans
  • Strong interpersonal skills
  • Advanced analytical skills
  • Organised
  • Structured
  • Fast learner
  • Resistant to stress
  • Independent with a strong ability to go further than the expectations


  • A unique experience in an entrepreneurial, yet structured environment
  • Strong impact in building the African ecommerce sector
  • The opportunity to become part of a highly professional and dynamic team
  • Unparalleled personal and professional growth, as Jumia’s longer-term objective is to train the next generation of leaders

About Jumia Ghana

Jumia was founded in 2012 on the basis of a very strong belief: Internet can improve people’s lives in Africa. Observing the challenges that people face every day (poor infrastructures, bad traffic, limited choice, limited information, expensive products and services just to name a few), Jumia saw a huge opportunity to leverage Internet and use it to connect people and provide them with a solution to fulfill their daily needs. Therefore, Jumia embarked on the journey to build a company that has a very simple mission: expand your horizons.

Giving access to new services to customers: Internet has the power to transform everyone’s life. This is all possible because people connect to the Jumia platform to access services and products they need, in an environment that they have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience.

Enabling African companies to grow: Hundred of thousands local African companies are making business on Jumia every day. Jumia are taking the entire economy online and enabling small, medium and large African companies to find new customers and serve them in a new way.

Creating sustainable impact for Africa: Internet also opens new horizons for African talents. Jumia are creating new jobs – directly and indirectly, new skills which did not exist before on the continent. Internet allows Jumia to empower a new generation to build their life and make their countries better.

Founded in 2012, Jumia has created a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds.