Jumia was founded in 2012 on the basis of a very strong belief: Internet can improve people’s lives in Africa. Observing the challenges that people face every day (poor infrastructures, bad traffic, limited choice, limited information, expensive products and services just to name a few), Jumia saw a huge opportunity to leverage Internet and use it to connect people and provide them with a solution to fulfill their daily needs. Therefore, Jumia embarked on the journey to build a company that has a very simple mission: expand your horizons.
Giving access to new services to customers: Internet has the power to transform everyone’s life. This is all possible because people connect to the Jumia platform to access services and products they need, in an environment that they have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience.
Enabling African companies to grow: Hundred of thousands local African companies are making business on Jumia every day. Jumia are taking the entire economy online and enabling small, medium and large African companies to find new customers and serve them in a new way.
Creating sustainable impact for Africa: Internet also opens new horizons for African talents. Jumia are creating new jobs – directly and indirectly, new skills which did not exist before on the continent. Internet allows Jumia to empower a new generation to build their life and make their countries better.
Founded in 2012, with a presence across Africa, the Jumia has MTN, Rocket Internet, Millicom, Orange, Axa, Goldman Sachs and CDC as investors. Jumia has created a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds.