Innovative Brands

Startup & High Growth

Movemeback African oppportunity location
  • Accra Ghana

Jumia Ghana - Head of Engagement Movemeback African opportunity cover image


Jumia is the leading e-commerce player in Africa. Founded in 2012 in Nigeria, Jumia's mission is to relentlessly build the most effortless and reliable online shopping environment, providing consumers with the widest range of genuine products at low prices. Jumia is part of Jumia Group, a leading global incubator of startups specialised in e-commerce. Jumia Group is Africa's leading internet firm, with 4,000+ employees in over 20 African countries and huge successes such as, Jumia Market, Jumia Food, Jumia House and Jumia Travel. Jumia's e-commerce platform is built around a marketplace encompassing Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and sellers to connect and transact. Jumia Logistics enables the delivery of millions of packages through Jumia's network of local partners, whilst JumiaPay facilitates the payments of online transactions for Jumia's ecosystem. Jumia are committed to creating sustainable impact in Africa - with over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices, wherever they live. e-commerce also creates new opportunities for SMEs to grow and job opportunities for a new generation to thrive. 


Jumia are seeking an experienced and creative marketing professional to join their team in Ghana. As the new Head of Engagement, you will build positive client relationships during campaigns and projects, by assessing the clients’ needs, identifying customer requirements, and developing cohesive projects that improve the operations of the business and drive more efficient marketing initiatives. You will report directly to the country CEO and be required to build marketing campaigns which drive the growth of the company, by steering performance and fostering engagement. You will ensure that the brand is top of mind whilst coordinating with the commercial team to ensure business targets are achieved. This is a unique opportunity to play a key role in shaping the company’s strategic growth plans, as it enters an exciting new phase.



Role Responsibilities:

  • Conceptualise and execute exciting campaigns throughout the year, by collaborating cross-functionally with Jumia's many teams
  • Drive the creation of viral, user generated content by collaborating with key influencers
  • Media buying and planning
  • Create brand love through the use of relevant branding campaigns
  • Develop refreshing and innovative ways to drive customer usage and behavior on the platform


Required Skills & Qualifications:

  • Degree or qualification in Public Relations or Marketing from a top tier school
  • At least 5 years' experience in a similar role
  • Prior and demonstrable experience in branding, advertising and event planning
  • An ability to execute cross functional plans
  • Strong interpersonal skills
  • Organised and structured
  • Adaptable with the ability to manage stressful situations easily
  • Independent with a strong ability to go further than the expected
  • As a whole, Jumia expect someone passionate, creative and able to work efficiently - a leader


  • A unique experience in an entrepreneurial, yet structured environment
  • The opportunity to become part of a highly professional and dynamic team
  • Unparalleled personal and professional growth, as Jumia’s longer-term objective is to train the next generation of leaders

About Jumia Ghana

Jumia was founded in 2012 on the basis of a very strong belief: Internet can improve people’s lives in Africa. Observing the challenges that people face every day (poor infrastructures, bad traffic, limited choice, limited information, expensive products and services just to name a few), Jumia saw a huge opportunity to leverage Internet and use it to connect people and provide them with a solution to fulfill their daily needs. Therefore, Jumia embarked on the journey to build a company that has a very simple mission: expand your horizons.

Giving access to new services to customers: Internet has the power to transform everyone’s life. This is all possible because people connect to the Jumia platform to access services and products they need, in an environment that they have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience.

Enabling African companies to grow: Hundred of thousands local African companies are making business on Jumia every day. Jumia are taking the entire economy online and enabling small, medium and large African companies to find new customers and serve them in a new way.

Creating sustainable impact for Africa: Internet also opens new horizons for African talents. Jumia are creating new jobs – directly and indirectly, new skills which did not exist before on the continent. Internet allows Jumia to empower a new generation to build their life and make their countries better.

Founded in 2012, Jumia has created a sustainable ecosystem of digital services and infrastructures through online and mobile marketplaces and classifieds.