ABOUT HUGO
Everything we do, we do to transform — ourselves, our people, and the narratives that have taken hold about what Africa brings to the world. We deliver this by being of service. By setting unreasonable standards for ourselves and our community, and surpassing them at every opportunity.

We achieve this through an adapted take on Outsourcing. We build and manage remote teams across Africa for some of the world’s largest technology and media companies. We specialize in end-to-end machine learning data annotation and omnichannel support solutions that ultimately yield more inclusive outcomes for our clients and their customers.

As a company, we’re obsessed with achieving an unreasonable standard. “The standard” is our product. We ask thoughtful questions to build a thorough understanding of our client's needs; then pour ourselves into delivering, not just great work, but an even greater experience.

The only commitment greater than the one we have to our customers is the one we have to our community, so we work tirelessly to deliver transformative experiences that they will need to compete globally and build meaningful careers beyond Hugo. As a culture, we’re Silicon Valley meets ECOWAS — english et en français. We’re smart, dynamic, and ambitious. And we’re on a mission to win for our clients and for our people. Join us!

Role Overview
We have a great mission, and an even better product. We are searching for an experienced, results-oriented Chief Marketing Officer to build a world class organization. An organization that cultivates a compelling public image, cements our positioning in a competitive global industry, and integrates all the sub-functions of marketing to inspire confidence and gain share as we scale.
 

Key Responsibilities

• Play both architect and steward of Hugo’s brand story — crafting a simple, relevant and tech-forward storyline; and invite our target audience to participate in it
• Design and execute on Hugo’s marketing strategy to drive awareness, brand equity, and client acquisition
• Lead the implementation of an integrated multi-channel strategy, designed to deliver predictable revenue-generating strategies

Collaborate closely with product and sales stakeholders, to develop and deliver successful multi-channel marketing campaigns

• Run major campaigns to get us meetings with key personas at 200+ target enterprise accounts

Define and execute key elements of Hugo’s awareness, inbound-marketing and brand-positioning strategies

• Positioning Assets: Lead the design + launch of a new website and other public facing assets, aligning featured content with our storyboards, messaging and positioning
• PR + Storytelling: Build the Company and Co-Founders’ brands/presence as thought-leaders, outcome-leaders and influencers in our space
• Content Strategy: Build a cohesive content machine that regularly produces leading, in-depth and substantive pieces across each of our verticals of specialization
• Social Strategy: Build a cohesive social footprint with content, messaging and storytelling that aligns with our brand positioning
• Inbound Marketing: Position the above brand and storytelling assets to create an effective inbound funnel
• Product Marketing: Complete the build-out of the company’s stock of sales and marketing collateral — decks, case studies, blog content, white papers, etc. - in support of the outbound sales team

About You

• An owner. A creator. A builder
• Mission driven
• Original, creative but business-oriented (with deep U.S. B2B marketing experience)
• Experienced content + product marketer
• Experienced story-crafter, story-teller and PR marketer
• Hands-on, decisive, and discerning
• Bold. Come with a perspective, but collaborative (open to new ideas)
• Willingness to obsess about our public face, product and mission

Qualifications

• 10+ years of experience in a rigorous, high-fidelity, high-output B2B marketing environment (agency experience is a plus)
• Demonstrable mastery of all aspects of PR, content and product marketing – storytelling, content/collateral creation + distribution, product marketing, communications, partner marketing, public relations
• Deep experience + understanding of the U.S. tech + commercial (B2B) market - who the audience is, what they want to hear, how they want to hear it and where they want it delivered
• Exceptional written and presentation skills, with the ability to command/captivate an audience
• Experience building and leading full-bench marketing team (incl. agencies)
• Data driven (understand that data moves the needle at scale, and is not afraid to use it)
• Openness, humility, and an easy air

• A strong mission
• An opportunity for scale impact
• An opportunity to set a vision, own it, and execute from the ground up.
• An opportunity to build an industry from scratch (our sector is nascent on the Continent).
• A model that is de-risked, proven and now scaling…rapidly
• Hugo provides clear value to both our clients and our community (employees), within a model insulated from the usual micro- and macro shocks, typical of emerging markets
• A bright, determined, high-caliber team committed to changing the status quo
• A competitive total compensation package

Hugo is a Future-of-Work Co. It is building Africa’s first, remote-work, business process outsourcing (BPO) company - which assembles and manages high-performance remote support and data operations teams for some of the world’s largest technology and media companies. 

Headquartered in Chicago, with an active workforce of 1200+ remote operators strategically distributed across Lagos, Nairobi, Dakar, and Cape Verde, Hugo delivers a nuanced approach to customer support (omnichannel), eComm. marketplace operations, sales enablement, and AI data operations (our work reduces bias in AI + machine learning models). Their clients are global leaders in tech and media, ranging from the likes of Google and Meta, to Upwork and Red Table Talk. 

Over the last 30 years, the BPO industry has consistently generated ~ US$430 billion worth of income and employment opportunities, globally, but with fewer than 2% of these opportunities reaching global black communities (S.E. Asia being the largest beneficiary). By contrast, 12 million African youths enter the workforce annually, to an underwhelming 3 million jobs created. Hugo exists to change this. By leveraging the global BPO industry’s scale, it is building a job-creation-engine-of-scale capable of generating 000s of jobs for African, and then black communities worldwide.
 

Hugo is dedicated to carving out a place in the digital (i.e. the future) economy for young Africans and black communities, and works tirelessly to equip them with the skills necessary to build meaningful careers in this global economy. People are Hugo’s greatest assets - their expanding curated employee base of 1200 tech-savvy university graduates are rigorously trained by world class professionals at their Academy, to ensure the best outcomes for their global clientele. 

Founded by two Harvard Business School alumni, Hugo is a company that is obsessed with both excellence + transformation; transformation, not just of its people, but also of the narratives that have taken hold about what black/African communities bring to the world. Hugo aspires to be a global reference point - a living attestation that great things and global corporations can be born, operated and exported out of Africa. Hugo is committed to building this future.