The Democratic Republic of the Congo (DRC) is home to over 85 million people, of whom 80% live without household electricity. In widespread recognition of the abundance of solar resources to meet the country’s unmet energy demands, various donors along with the local government have prioritized supporting the uptake of solar energy over the coming years.
With a mission to alleviate poverty through lasting solutions that help people build assets, create jobs, and raise their standard of living, FINCA International (FI) first launched in DRC in 2003 by establishing FINCA DRC to serve the country’s vast unbanked population. FI is now seeking to incorporate and undertake the business launch of its distributed renewable energy company, FINCA Plus LLC (doing business as BrightLife) in DRC to increase access to affordable energy to low-income households.
The consultant will develop a comprehensive and detailed business plan and lead the following three distinct task areas:
Each activity will be market and demand-driven, tailored to local needs and conditions, putting BrightLife on a track to
become profitable over a defined period of time.
Activities & Key Deliverables
The consulting activities will include three distinct tasks, detailed below, and will culminate in the presentation of a detailed narrative, supported by market data, with proposed intervention models, action plans, basic financial projections and risk assessments. The analysis should be comprehensive, but with a special section focused on how to engage and sell SHS to households and small enterprises.
Task Area 1: Incorporation of BrightLife in DRC
Task Area 2: Design and Manage Pilot Project
Task Area 3: Proposal Development
BrightLife, a FINCA International company is a social enterprise which combines innovative financing, community networks and the highest quality clean energy brands to improve lives of people at the Bottom of the Pyramid (BOP) and unlock the productive potential of Ugandans. Our product line includes a growing range of solar home systems, entry-level solar lights, solar appliances, and clean cookstoves which can be purchased in pay-as-you-go instalments, and are sold through a network of direct sales agents, community networks, and strategically selected distribution partners. More than 100,000 Ugandans have already utilized BrightLife’s unique distribution and financing model to better their lives. BrightLife’s Pay-As-You-Go solar distribution model gives out affordable loans to customers who previously had no access to energy.
BrightLife is uniquely linked to the FINCA International family of social enterprises, which includes 20 financial institutions across four world regions and more than 30 years of experience in reaching underserved communities and individuals. FINCA’s financial service operations in Africa span DR Congo, Malawi, Nigeria, Tanzania, Uganda, and Zambia.