Startup & High Growth

Social Impact

Movemeback African oppportunity location
  • Nairobi , Kenya

EIDU - Product Manager / Product Designer Movemeback African opportunity cover image


EIDU has an ambitious vision to educate the world’s poorest 1 billion children with their next generation global edtech learning platform. Harnessing smartphones as a teaching tool, EIDU have set out to create the most effective self-learning app for children of pre-school age and above, in poor areas - distributing it for social impact on a global scale. EIDU believe that all children should be given the chance to reach their full intellectual potential which, requires a proper foundation early on. Their solution enables each child to learn by themselves, without the help of adults, on an app that works globally, even on the cheapest devices.  Designing long term learning experiences with a new level of adaptivity and engagement is a largely unknown terrain. EIDU tackle this via a rigorously data-driven and assumption-free approach of continuous optimisation, and are currently testing and developing their app in the toughest conditions they could find - with more than 5,000 children using their prototypes daily within the largest urban informal settlements in Africa, located in Nairobi, Kenya. 


EIDU are currently scaling and plan to grow globally. The team are looking for a passionate Product Manager / Product Designer to join them on this exciting new phase of their journey. As the new Product Manager / Designer, you will be responsible for developing solutions to EIDU’s key challenges: 

  • How to solve their customers’ problems? 
  • How to increase learning? 
  • How to engage teachers and parents into the project?

You will work out of EIDU’s Nairobi office, collaborating with the team in Kenya to choose validated, valuable problems to solve, or opportunities to embrace.


Role Responsibilities:

  • Utilise your experience in agile product development, design thinking or similar methodologies to create a fast test environment in Nairobi; in order to come up with effective ideas and solutions to current product challenges and opportunities
  • Work in a result-oriented way to increase the core KPIs of EIDU such as teacher engagement
  • Use qualitative and quantitative methods to understand EIDU’s users and how they use products
  • Help the team that implements your stories, to understand the problem, compare and contrast opportunities, and select among possible solutions
  • Coach and nurture those of your colleagues who want to move towards a product management role


To find out more about EIDU, watch the TEDx talk by EIDU's founder Bernd Roggendorf, as he speaks on EIDU’s vision of providing quality education for all by 2030, here:


  • Experience in product design, UX user research, product management of one or more successful, preferably consumer-focused, digital app products
  • Experience working within a product / UX user research team in a well-funded international mobile company with a best in class product team and process, with a total team of 30 people (minimum) in all functions
  • Experience working in education or edtech or for a mobile app product, is preferred
  • Experience with a digital product or app for low income / bottom of the pyramid customers, would be a big plus
  • Excellent oral and written communication skills – we speak English here
  • A drive to make the world a better place with the help of software


  • An attractive compensation scheme consisting of a competitive salary and company shares
  • An opportunity to work with an international rockstar team (from 9 countries) with professionals in learning experience design, UX, product management, psychology, systems development & data analysis
  • The opportunity to work with passionate colleagues who support and challenge each other to achieve EIDU’s great vision
  • The opportunity to improve what EIDU do and how they do it

About EIDU

EIDU’s primary goal is to achieve social impact. They see early childhood education as a key factor in reducing the global opportunity gap. The ability to use mobile technology to improve educational conditions worldwide is in reach – at a fraction of the cost of other alternatives. In a few years, smartphones will be ubiquitous even in the least developed regions of the world. EIDU believe there is immense potential in harnessing smartphones as a teaching tool – it all depends on the software, and they are creating an app-based learning environment that enables children aged 3-6 to develop cognitive abilities on their own.

EIDU chose to approach their mission by founding a technology startup and are confident that their business model will allow them to develop a highly competitive product, as well as to attract the most talented people in the field. Despite their strong focus on technology and economy, the convictions that drive them are deeply humanistic, not technocratic. An innovative equity model reflects their focus on impact: rather than benefiting the first generation of founders only, it is designed to drive purposeful entrepreneurship for all employees over the course of a full decade.

Behind EIDU is a team with a decade-long common history of building and marketing highly innovative and successful software products. They want EIDU to be a place for growth, supporting people to make the best out of their talents. Employing agile principles on all levels, their organisational culture empowers people to act and make decisions autonomously within their domains. Simple and effective processes remove obstacles that hinder people from getting their jobs done, as well as involve them in shaping the organisation.

EIDU is headquartered in Berlin, Germany, with employees from 10 different countries. Team members are also based in Nairobi, Kenya and Mexico City.