Startup & High Growth

Social Impact

Movemeback African oppportunity location
  • Nairobi Kenya

EIDU - Business Development Manager Movemeback African opportunity cover image


Over 600 million children are not achieving basic literacy or numeracy, drastically diminishing their chance at a fulfilling life. With the rapid penetration of smartphones in Africa, for the first time in history, we will be able to reach these children at a massive scale. EIDU want to educate the world’s poorest 1 billion children by giving them the world’s best learning content at their fingertips. EIDU has created a learning app for young children that works in the lowest-income areas, where it’s especially hard to get the high-quality education that all children deserve. The solution enables children to learn by themselves, at their own pace, at a fraction of the cost of other alternatives.


EIDU are growing fast – from 10,000 active learners in 2019, through 30,000 in early 2021, to an expected 1,000,000 in 2023. EIDU are currently operating in Lagos, Nairobi and Mombasa, with ambitious plans to expand into other cities across Africa and the world. Over the next few years, EIDU's goal is to assist the world’s poorest children by building the next generation’s global EdTech learning platform.



As the new Business Development Manager, you will:


  • Become an integral part of the Operations team, working in an agile environment with team mates across multiple locations and nationalities
  • Work in an entrepreneurial, result-oriented way to increase EIDU’s core KPIs, such as acquisition growth, activation and retention
  • Closely support the Head of Growth Africa and country leads
  • Acquire end-to-end responsibility for selected areas

You will work on the following responsibilities and projects:


  • Developing growth strategies and plans for West and East African countries, later other areas
  • Managing and retaining relationships with existing key partners e.g. hardware providers, school associations, governments
  • Piloting and developing partnerships with governments and their public schools
  • Performing product and market research activities to improve our product and company’s value proposition for schools and children


You have:

  • A Bachelor’s degree
  • A minimum of 3 years cognate work experience
  • Strong alignment with EIDU’s mission and affinity with (and preferably experience in) education
  • An obsession with making the world a better place
  • Strong problem solving skills and a razor-sharp focus on tangible results
  • High sense of autonomy and excellent self-starter and self-management skills
  • An in-depth knowledge of business products and value proposition
  • High empathy levels that allow you to really understand our customers (potentially outside of your own cultural background)
  • Strong interpersonal skills and a positive and flexible attitude
  • Ability to operate and get things done in a very lean, resource-constrained startup environment
  • Big plus: Having started a company or worked in a tech start-up
  • Big plus: Professional experience in developing countries
  • Big plus: Experience in working in (remote) multicultural teams



  • The opportunity to work every day on solving a pressing global inequality problem
  • The chance to be part of building up an early stage tech start up by supporting its strategy and business model formation and continuously improving what we do and how we do it
  • Join a highly talented, spirited and diverse international team, based in Berlin, Nairobi, Mombasa, and Lagos
  • Passionate and fun team members, who support and challenge each other
  • Working across different locations (our African hubs in Nairobi and Lagos, and potentially our expansion markets in Africa)
  • An opportunity to learn fast from caring and experienced entrepreneurs
  • Visa support

About EIDU

EIDU’s primary goal is to achieve social impact. They see early childhood education as a key factor in reducing the global opportunity gap. The ability to use mobile technology to improve educational conditions worldwide is in reach – at a fraction of the cost of other alternatives. In a few years, smartphones will be ubiquitous even in the least developed regions of the world. EIDU believe there is immense potential in harnessing smartphones as a teaching tool – it all depends on the software, and they are creating an app-based learning environment that enables children aged 3-6 to develop cognitive abilities on their own.

EIDU chose to approach their mission by founding a technology startup and are confident that their business model will allow them to develop a highly competitive product, as well as to attract the most talented people in the field. Despite their strong focus on technology and economy, the convictions that drive them are deeply humanistic, not technocratic. An innovative equity model reflects their focus on impact: rather than benefiting the first generation of founders only, it is designed to drive purposeful entrepreneurship for all employees over the course of a full decade.

Behind EIDU is a team with a decade-long common history of building and marketing highly innovative and successful software products. They want EIDU to be a place for growth, supporting people to make the best out of their talents. Employing agile principles on all levels, their organisational culture empowers people to act and make decisions autonomously within their domains. Simple and effective processes remove obstacles that hinder people from getting their jobs done, as well as involve them in shaping the organisation.

EIDU is headquartered in Berlin, Germany, with employees from 10 different countries. Team members are also based in Nairobi, Kenya and Mexico City.