The BBC World Service remains the leading international broadcaster in Africa, reaching a weekly audience of more than 100 million across all platforms and Social Media.
Africa’s media landscape is changing. It is one of the fastest developing news markets in the world with mobile technology transforming lives, internet connectivity increasing, the radio market remaining relatively strong and Television migrating from analogue to Digital.
The new investment by the BBC World Service in Africa aims to increase its reach and impact among audiences by targeting the continent’s young, aspiring middle class and women. It will also offer African broadcasters a range of formal training and development schemes, including mentoring and journalism training weeks.